Redmi Note 12 Series has been made official for the Chinese market. Four devices have been launched in the Note 12 lineup. Redmi Note 12, Note 12 Pro, Note 12 Pro+, and Note 12 Pro Discovery Edition are the devices launched. There is something for everyone in this Note 12 lineup.
Redmi Note 12
The base variant of the series is the Redmi Note 12 5G. For the weight and dimensions, it weighs 188g and is 7.98mm thin. It is powered by the Snapdragon 4 Gen1. Moreover, the device features a 6.67″ OLED display. It has an FHD+ resolution and a 120Hz refresh rate. Note 12 also has a 3.5mm headphone jack. Adding on, the device has a 5000 mAh battery and 33W fast charging. Note 12 has a basic dual-camera setup. It comprises a 48MP main sensor with a 2MP sensor. The selfie camera is an 8MP sensor. Lastly, it is priced at CNY 1199.
Redmi Note 12 Pro & Pro+
The Pro version features a 10-Bit 120Hz 6.67″ OLED panel. Moreover, it is powered by the newly launched MediaTek Dimensity 1080. It weighs 187g and measures 7.9mm thick. For the battery, it has a 5000 mAh cell and 67W fast charging support. Surprisingly, the Pro version also has a 3.5mm headphone jack. For the camera system, the Note 12 Pro has three rear cameras. There is a 50MP main IMX766 camera with OIS. Furthermore, it is accompanied by an 8MP and 2MP sensor. The selfie shooter is a 16MP sensor. Lastly, it is priced at CNY 1699.
Then comes the upgraded version of the Note 12 Pro, the Pro+. It has the same display and the same chipset. However, there are major changes in the camera and battery department. The main camera is swapped for a massive 200MP sensor. Moreover, the charging speed is bumped up to 120W. The other difference is the weight and thickness. The Pro+ weighs 208g and measures 8.98mm thick. Lastly, the pricing is set at CNY 2099.
Redmi Note 12 Pro Discovery Edition
Lastly, the most expensive of the lot is the discovery edition. It has more or less the same specs as the Pro+. The display, camera system, and chipset are the same. However, the battery capacity is lessened to 4300 mAh and the charging speed is bumped up to a whopping 210W. This is the first time 210W charging is implemented on a mainstream device. The Note 12 Pro Discovery Edition will cost you CNY 2399.
Thoughts On The Early Upgrade Cycle
Such an early upgrade for a device is frustrating for a consumer. A person who buys a device will feel left out when its successor drops just six months after its release. However, the consumer may have a temptation to upgrade. This is exactly what the brand wants. As a brand, Xiaomi wants to sell more devices and for them this launch cycle is ideal.
However, as a consumer, you want the latest model available. The six-month upgrade cycle may be frustrating but is tempting for sure. If Xiaomi provides meaningful upgrades in the successor, only then their strategy will be successful. Otherwise, the consumer won’t upgrade. What do you think about this launch strategy? Let us know in the comments below.