iPhone SE 4 is slated to launch in 2023 as reported previously. The second-generation SE came with the same design as iPhone 8. But, still managed to be successful courtesy of the A13 chip and the $399 price tag. The price-to-performance ratio was so good with the 2020 iPhone SE. It managed to sell very well and produced a great profit for Apple. However, it changed with the iPhone SE 3.
Why iPhone SE 3 Flopped?
The third-gen SE had the same design as the last one. Same bezels on the front, Touch ID in the home button, single camera at the back, and 4.7″ LCD. However, the changes took place internally. A15 Bionic SoC was the main selling point of the budget iPhone. 5G was the second biggest upgrade. The device was also IP67 certified like its predecessor. In addition, Apple claimed to have improved its battery life significantly. All this started at $429.
For starters, YouTube reviews were discouraging. Consumers also didn’t seem impressed. Mainly because of minor upgrades. The A13 Bionic of the SE 2 is still a lot of power for the target consumer of the SE 3. Many people were expecting an updated design. The need for Touch ID is gone as you can unlock your Face ID with a mask now as well. All these reasons meant low sales for the iPhone SE 3.
iPhone SE 4
According to Ross Young, the iPhone SE 4 was fast-tracked to 2023. Moreover, he stated that this was the one with a new design. However, he wasn’t sure about the display size. However, this news has been confirmed by Jon Prosser. He states that the new iPhone SE will launch in 2023 with the same design as iPhone XR. This will be a welcome change for sure.
A lot of consumer holding on to the iPhone 11 series and the SE 2 will look to upgrade. However, Apple will need to hold the price under $400. Budget devices like the Pixel 6a and Nothing Phone (1) have gotten so good. To compete with them, Apple will need to keep the price competitive. They will be using an old design and most probably an LCD, so they better keep the price down. Moreover, we think the processor might not change from SE 2. If the iPhone 14 non-pro models don’t get a processor upgrade, the SE 4 won’t as well. So, what do you think about the iPhone SE 4 rumors? Let us know in the comments below.
