A $199 New iPhone! Hard to believe, right? iPhone SE+ 5G is expected to launch in Apple’s Spring Event. The second-generation SE came with the same design as iPhone 8. But, still managed to be successful courtesy of the A13 chip and the $399 price tag. The price to performance ratio was so good with the 2020 iPhone SE. Now, a new report from Bloomberg claims that the second-gen iPhone SE will continue to sell for $199 after the launch of its successor.
This is an unexpected move from Apple. Moreover, this move will allow Apple to break into the budget mid-range category. Ross Young, who has a great track record, has revealed key details about the upcoming special edition iPhone. He states that the next iPhone SE will be called the SE+ 5G.
iPhone SE+ 5G
The third-gen SE will have the same design as the last one. Same bezels on the front, Touch ID in the home button, single camera at the back, and 4.7″ LCD. However, the changes will take place internally. A15 Bionic SoC will be the main selling point of the budget iPhone. 5G will be the second biggest upgrade. However, an upgrade in the camera sensor is not likely.
Thoughts on Apple’s New Strategy
A $199 iPhone will sell like hotcakes even if it had a design of iPhone 4 with updated internals. Especially, in the developing countries where this price segment is the most popular. Selling two iterations of the SE at the same time wasn’t expected from Apple. However, if it does happen, they could make a lot more money than they would have made with just one new model.
You might be thinking how lame is Apple. With the same 7-year-old design, who would buy that, right? But, in my opinion, SE+ will still be a huge success. The major reason for that is the price. The expected $399 price tag is the major reason for the SE’s success. People will get a new iPhone at just $399 with 5G and the latest processor from Apple. The Apple Ecosystem is so seamless and cohesive. People can buy 3 Apple products instead of just an iPhone. Just because of the SE. Instead of buying a 13 Pro Max and ending up broke, one can buy the SE and also an Apple Watch and AirPods as well. This is the major reason why Apple is making the SE+.
With the latest processor, it will have improved computational photography, the same performance, and improved battery life. Hence, anyone who wants a taste of Apple will prefer getting into the whole ecosystem rather than buying only a phone. Because the main reason for buying an iPhone is not just getting a great flagship phone. That is not what Apple wants you to do. They have created such an ecosystem of products, that a person having an iPhone is automatically enticed to buy other Apple products and services.