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Google Pixel Fold: Plan Aborted!


Leaks emerged about a folding device from Google presumably named Google Pixel Fold to be launched this fall. A Foldable from Google would have been awesome for people searching for a Foldable in the market. Pure android and great cameras which are Pixel’s forte combined with the productivity of a folding device. I would be definitely interested in it.

Google’s Track Record

Google is always associated with product leaks months before the launch. They don’t have a set product launch strategy. They have faced delayed launches and cancelled products pretty often.

New Beginnings from Google

2021 has been a year of new beginnings for Google as they announced the Pixel 6 series, the first “All Google Phone” and what could be the Apple of the Android world. Google introduced its first custom silicon, named Tensor, powering the Pixel 6 series. Google was set to enter the foldable market too in 2021. Display supply chain analyst, Ross Young, said that a Pixel Fold is in the works and would launch with Pixel 6. That obviously didn’t happen. A Foldable from Google is almost as exciting as a USB Type C iPhone from Apple.

Aiming at the Foldable Market

Samsung is the pretty much only brand which offers folding devices for the mainstream audience. Other brands like Huawei and Motorola are also offering folding devices. But I don’t see the mainstream audience attracted towards them. Fold 3 and Flip 3 have been the most refined folding devices and the most popular among the mainstream audience. They were set to get some competition from the long rumoured Pixel Fold from Google until Ross Young tweeted that the Pixel Fold has been put on hold and we won’t see it until second half of 2022.

Pixel Fold Aborted?

Google has decided not to let its foldable see the light of this world just yet. Chip shortage is one factor for the alleged cancellation. Another reason for the cancellation is that maybe Google doesn’t think its foldable will be able to compete with the Fold 3 and Flip 3 from Samsung. I think its better Google launches the Foldable when they think its the right time. The tone is set for success with the Pixel 6 series. So its better they don’t ruin it with an undercooked recipe.

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